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Benefits of Using a Vanity Phone Number
Retention:
1-800 vanity numbers are easy to remember, resulting in calls
which would otherwise be lost from those consumers who are not
able or willing to write down a phone number when they hear it.
Product Association:
Consumers associate 1-800 vanity numbers with products. When a
decision is made to inquire about a new product, if a consumer
remembers a number from an advertisement, he or she will dial it
first.
Customer Satisfaction:
Consumers prefer 1-800 vanity numbers to local numbers because
they are synonymous with customer satisfaction. When you're
paying for the call, the consumer knows that you will have a
knowledgeable sales person answering the phone.
Expanded Sales Territory:
1-800 vanity numbers increase the range of your advertising,
drawing calls from consumers who would normally first call a
competitor down the street from them.
Increased Campaign Life:
1-800 vanity numbers become imprinted in a prospect's memory.
Long after a campaign is completed, 1-800 vanity numbers
continue to produce calls.
Toll Free Vanity Number Statistics
The studies have
been done and the research is in: mnemonic vanity numbers work. Below are some
selected statistics from recent studies done on the usage and proven success of
mnemonic vanity phone numbers.
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Ads featuring a 1-800 vanity
number generate a higher response rate - 30% or
more by modest estimates.
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In a television campaign test
of 1-800-PRODIGY versus the numeric equivalent,
Prodigy Internet received 25% more response from
their vanity number over a 24-hour time period.
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90% of consumers say that they
use toll free numbers on a regular basis.
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Vanity 800 numbers improve
consumer recall rates in
visual aids by up to 84% and yield a
recall rate nine times
higher than recall in broadcast ads
versus numeric toll free numbers.
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58% of magazine ads contain a
vanity phone number, with 82% of those using the
800 prefix.
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In a Chicago Tribune study on
advertising, it was discovered that advertisers
using 1-800 vanity phone numbers were getting
ten times the amount of calls as those
advertising with a local phone number.
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72% of billboards that contain
a telephone number feature a toll free vanity
number.
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58% of consumers prefer to
reach a local business by dialing a vanity 800
number, rather than a local number of numeric
toll-free number.
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In a national survey, 91% of respondents said they
prefer a 1-800 prefix over 1-888 because 1-800 is
easier to remember and people reflexively dial the
800 prefix even when calling another toll free exchange.
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94% of consumers recognize
'800' as toll free, compared with just 55% who
recognize 866, 56% that recognize 877 and 70%
that recognize 888 as toll free exchanges.
Quick Facts:
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In otherwise
identical radio ads, the use of 1-800-NEW WHEELS increased
response rates by 14 times compared to the use of a numeric toll
free number.
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A Chicago
Tribune advertising study found that newspaper advertisers using
a 1-800 vanity number were getting 10 times the number of
responses to those advertising with a local numeric phone
number.
Sources: Individuals, Inc; PR Newswire; Alliance for
Telecommunications Industry Solutions; Repsonse Marketing Group;
Michael J. Motto Advertising; Strategic Telemedia; inter800.com; The
Chicago Tribune |
