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Industry News
Please click on the headline or the
'read more' links to read the full-text of these articles and
reports.
Google: Still Going Gangbusters
- Business Week, 4/20/2007
Will the Google juggernaut ever stop rolling? Judging from
the search giant's first-quarter performance, nobody had better bet on it...
(read more)
Half of DVR Users Skip Ads, Study Says
-
Neilsen Media Research, 5/31/2007
More than half of digital
video recorder users fast-forwarded through commercials while
watching prime-time network fare, according to the first study
of how many DVR users actually watch ads. This month, Neilsen
Media Research began measuring how habits have changed in the
estimated 17% of American homes that own DVRs...
(read more)
53% of DVR Owners Skip Commercials
-
Jupiter Research Press
Release, 5/4/2006
JupiterResearch has found
that 53% of online Digital Video Recorder (DVR) subscribers used
their DVRs to skip commercials. If these DVR households skip
commercials 100% of the time, the cable and broadcast TV
advertising revenue potentially at risk in 2006 would be
$8billion of the $74 billion TV advertising market...
(read more)
250 Million DVR Owners by 2011
-
ABI Research,
10/11/2006
Network-based personal video
recording (nPVR) stands as a technology that could radically
change pricing metrics, advertising, and content distribution on
video networks. Once the technology is proven and content
providers sign on—according to a new study from ABI
Research—nPVR will help to fuel the overall digital video
recording (DVR) market, which will grow from about 20 million
subscribers last year to more than 250 million in 2011...
(read more)
Cable Overtakes DBS in DVR Penetration
- Linda Haugsted,
Multichannel News, 7/17/2007
Carmel Group: Tally Stands at 52% for
Cable, 38% for DBS
Cable providers have taken over
as the top provider of residential digital-video-recorder
service, a crown held by direct-broadcast satellite providers
just last year, according to a study released this week by The
Carmel Group...
(read more) |