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Vanity Phone Number Success Stories A toll-free 800 number means business and inspires trust. The biggest brands that depend on phone calls from customers have all learned that the key to success resides in a memorable vanity phone number. No leading company uses an 888, 877 or 866 toll free number in marketing to consumers because those numbers portray a weaker brand and are often mis-dialed because consumers are predisposed to dialing "800" for toll free numbers.
"Having the most memorable 800 vanity number in our business was the single most important ingredient to the success of 1-800-CONTACTS." - John Nichols, Co-Founder, 1-800-CONTACTS Even if you already have an 800 number, having the right 800 vanity number can greatly improve your business. Start-up mail order contact lens company 1-800-LENS NOW switched to 1-800-CONTACTS and saw business grow within three years from a two-person company to a publicly traded company with a $400M market cap. 1-800-CONTACTS found the impact of switching to the more memorable number was immediate:
And because 1-800-CONTACTS has the most memorable number in the industry, they also see business increase every time a competitor runs a big ad campaign - consumers naturally call 1-1800-CONTACTS, the most obvious and memorable number because they can't remember the original advertiser's number.
When 1-800-FLOWERS launched in 1986 its main competitor, FTD, had a 75-year head start, thousands of local representatives and one of the most recognizable brands in America. What FTD didn't have was a memorable phone number. 1-800-FLOWERS in now four times larger than FTD and has a market cap of $850M. 1-800-FLOWERS sold over $40M of flowers over the phone in its last fiscal quarter compared to FTD's total revenue of $22M in that same time period. FTD later adopted a vanity number, 1-800-SEND FTD, but it could not overcome the intrinsic power of 1-800-FLOWERS, the most memorable number in the industry. |
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